Who We Are

In 1971, a business-savvy entrepreneur saw the need for a good Harley-Davidson parts distributor in the New England area and started NEMPCO (New England Motor Parts Company). With 10 years of growth and success behind him, he brought on a veteran partner to focus on motorcycle performance and replacement parts. In 1984, to further define the company's position in the market, they began calling the company "Nempco - The Biker's Choice".

Nempco caught the eye of Tucker Rocky, one of the largest distributors of motorcycle parts, and in 1992, they jumped into the Harley-Davidson accessories market by purchasing Nempco. This gave Nempco the strength of a nationwide sales and distribution system and with it, the ability to expand their product lines. In late 1998, Nempco changed its name to Biker's Choice - a name that reflects what the company is all about.

Today, Biker's Choice is one of the world's leading distributors and marketers of name-brand parts, accessories and apparel for American motorcycles and the people who ride them. Unlike some companies in the industry, Biker's Choice is run by dedicated, life-long bikers who understand the American V-Twin motorcycle enthusiast. Our catalog, which has over 10,000 different products, covers everything from headlight to taillight plus the finest leather apparel available. We have always been known as a leader in quality parts, and that reputation is exemplified by the brands we represent and the brand names we develop. Biker's Choice is the best source for leading brand names in the American V-Twin industry.

Charlie Hadayia, Jr
Director of Business Development