Dealer Bill of Rights

Tucker Rocky / Biker's Choice is committed to earning our leadership position in the Powersports Industry every day by providing value-added services with courtesy and integrity. Our desire to be your trusted and reliable source for after-market parts and apparel is second to none.

Our Core Values

Integrity - We pledge that honest and ethical principles will guide our actions and decisions at all times

Respect & Dignity - We will treat our customers, vendors and employees as they would want to be treated

Dealer Centric - We will consider and take into account our customers' needs while constantly striving to provide exceptional service and added value

Teamwork - We will work with our customers to ensure their long-term success

Accountability - We will accept responsibility for our actions and performance, if there's an issue, we will make it right

Continuous Innovation & Improvement - We will continually earn our future position by pioneering new solutions that provide direct benefit to our customers

Our Service Commitment

Reliability - We will stock the products you need and that your customers demand in a Distribution Center close to you

Timely - We will ship orders received within the published cut-offs the same day

Quality - We will package products with the utmost care to avoid transit damage

Protection of Confidential Information

Privacy - We will never share our customer's confidential account information, ever, it's as simple as that. We will respect the privacy of our customer's information and promise that it will not be shared with any other dealer or powersports entity of any kind.