Who We Are

In 1971, a business-savvy entrepreneur saw the need for a good Harley-Davidson parts distributor in the New England area and started NEMPCO (New England Motor Parts Company). With 10 years of growth and success behind him, he brought on a veteran partner to focus on motorcycle performance and replacement parts. In 1984, to further define the company's position in the market, they began calling the company "Nempco - The Biker's Choice".

Nempco caught the eye of Tucker Rocky, one of the largest distributors of motorcycle parts, and in 1992, they jumped into the Harley-Davidson accessories market by purchasing Nempco. This gave Nempco the strength of a nationwide sales and distribution system and with it, the ability to expand their product lines. In late 1998, Nempco changed its name to Biker's Choice - a name that reflects what the company is all about.

Today, Biker's Choice is one of the world's leading distributors and marketers of name-brand parts, accessories and apparel for American motorcycles and the people who ride them. Unlike some companies in the industry, Biker's Choice is run by dedicated, life-long bikers who understand the American V-Twin motorcycle enthusiast. Our catalog, which has over 10,000 different products, covers everything from headlight to taillight plus the finest leather apparel available. We have always been known as a leader in quality parts, and that reputation is exemplified by the brands we represent and the brand names we develop. Biker's Choice is the best source for leading brand names in the American V-Twin industry.

Charlie Hadayia, Jr
Director of Business Development

Dealer Information

At Biker's Choice, "Live The Ride" isn't something we take lightly. It means that we don't just do business as usual, but we understand it and truly live it every day.   Share our passion for motorcycles and diverse experience in this field with your customers and become a Biker's Choice Authorized Dealer.

Become An Authorized Dealer

We look forward to serving your dealership needs and becoming your partner in business. To gain access to the best parts and accessories in the industry, fill out the dealer application form online at our Tucker.com website.

If you have any questions, feel free to contact New Dealer Accounts through email or at 800-283-8787 Ext. 9255